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SEOULISTA, HERA’s muse to enlighten the world

SEOULISTA is a Korean woman who captivates the world with her confidence, dignity, boundless passion and beauty.

HERA is a long-time leader in K-Beauty that has attracted women around the world and now delivers the special, unique blend of K-Beauty through SEOULISTA: a woman who, like the Parisienne and New Yorker before her, stands as an icon of the future and new era, and is a source of endless inspiration for HERA.