The word Laneige meaning ‘snow' in French Laneige was born for the beauty of women in their 20s with the keywords of honesty, intellectuality, activeness, and harmony. Laneige pursues happy and trendy youth and is dedicated to creating the skin that is renewed and reborn every day.
Laneige was born as a brand, committed to help women achieve clear and transparent skin like snow. The natural moisturizing barrier of the skin, which used to be perfect when you were born, loses strength and vitality as time goes by to become the key reason behind damaged skin. As such, the key behind lively and beautiful skin that can transcend time is none other than "moisture".